MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
MMarketing Dispatches from the 2005 PMA Annual ConferencebyRob FieldsMarch 7, 2005 I’ve just wrapped up 2-1/2 amazing days at the Promotion Marketing Association’s 2005 Annual Conference, where attendees heard…
Read More 1 minute read MMe Forward MotionbyRob FieldsOctober 10, 2023 On keeping it moving and staying open to possibilities.
MMarketing And African American ad shops wonder why they get no respectbyRob FieldsNovember 1, 2007 The production is great. The choir is rousing. It’s made it into the media rotation during "Ugly Betty". …
MMarketing The Next Chapter in Agency CompensationbyRob FieldsApril 27, 2006 Crispin Porter & Bogusky (CP+B) made the news again this week. It wasn’t your run-of-the-mill news business story.…
MMarketing Analog to Digital to ConnectedbyRob FieldsNovember 13, 2006 Reaching, originally uploaded by Uh … Bob. Technology will have a huge impact. . .There is really…
MMarketing Behavioral Targeting Bolsters BrandsbyRob FieldsMay 19, 2004 From today’s research brief released by the Center for Media Research: Online research conducted by Dynamic Logic with…