If I weren’t a dad, then the long weekend could be one of going out to eat, taking in a movie or two, seeing friends, some indie music and kicking back with a cigar and a good book.  I’d be content to end up where the day takes me.  As you can gather, that probably won’t be the case.


However, there are two books that I’d like to make dents in.  The first is Charlene Li and Josh Bernoff’s Groundswell: Winning in a World Transformed by Social Technologies.  As many of you know, Li and Bernoff are bloggers and Forrester analysts who have been following social media and its impact on business for some time.  This book is designed to help corporate exec understand and thrive in a world that’s been made over by social media.  Stay tuned for my notes and thoughts on this one.


The second book that I’m looking forward to is Grant McCracken’s new work: Transformations: Identity Construction in Contemporary Culture.  Many of you know that I’m a big fan of Grants, both for the writing he does over at his blog and because of his previous book, Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace (2006).  You can check out the posts I did on the book, as well as the interview he and I did by clicking here.

I know: I’m being ambitious.  Will let you know how I made out early next week.

Posted by Rob Fields