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My first column for creative business site PSFK ran yesterday. The premise: Today’s modern business environment isn’t just about competing on product and service quality, but also on the quality of your ideas.  Here’s some of what I wrote:

It’s not just content, but the expression and sharing of powerful ideas can give brands an edge.  Nothing’s guaranteed in this ever-changing marketplace.  But companies stand a better chance of succeeding if they recognize the type of fight they’re in, then plan and act accordingly.

Read the full column on PSFK.

Posted by Rob Fields

Observer. Curator. Marketer. Dot connector.