My first column for creative business site PSFK ran yesterday. The premise: Today’s modern business environment isn’t just about competing on product and service quality, but also on the quality of your ideas. Here’s some of what I wrote:
It’s not just content, but the expression and sharing of powerful ideas can give brands an edge. Nothing’s guaranteed in this ever-changing marketplace. But companies stand a better chance of succeeding if they recognize the type of fight they’re in, then plan and act accordingly.