This picks up on what I originally wrote on PSFK on waging the war of ideas. Still encountering this too often. Features and activity sets are pretty comparable across the board for most categories. It’ll be the ideas that are evangelized the best that win. That’s good branding in this day and age. Period.
My apologies. This was my first time shooting and editing on my iPad. Need to set the aspect ratio to 4:3 next time. Anyway, onward.