Branding doesn’t start with the logo. It is not primarily a visual discipline. Your brand is what you stand for. Branding is more about content than shape. It is who you are, not how you look. The shape should represent your inside, your content. Your brand architecture is your information architecture.

–Oliver Reichenstein, “Logo, Bullshit & Co., Inc.” via Peter Spear


Posted by Rob Fields

Observer. Curator. Marketer. Dot connector.