photo credit: Reuters/Phil Noble

Quartz highlights an interesting trend, driven largely by the fact that 80% of Americans live in urban areas and women are delaying marriage and motherhood later.  As a result, it’s really en vogue to have a small dog.

Some data points:

  • Birth rates among US women aged 15-29 have fallen 10% since 2007
  • The market for premium dog food has grown 170% over the last 15 years, suggesting that people are showing their dogs the same care they’d show a child.
  • Americans have been buying more small dogs each year since 1999, and now the small dog population is the largest nationwide.

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I’d also cite the need for companionship.  With more people focusing on careers and finding online dating difficult, a pet offers unconditional love.

Read the full article on Quartz.

Posted by Rob Fields

Observer. Curator. Marketer. Dot connector.