Shiv is Visa’s global head of digital and marketing transformation.  This week from CES, he shared some tweets that showed the growing importance of culture to brands.  And the music industry, in his estimation, is leading the way:



While the music business itself has been decimated by social media disruption, the brands within it–the artists–have learned how to thrive.  Which is why they’re a great example for brands in others industries to take note of.  Thanks for sharing, Shiv.

Like me, you should be following Shiv at @shivsingh.

Posted by Rob Fields

Observer. Curator. Marketer. Dot connector.