Look around NYC and you’ll see these on the feet of women in midtown.  They cost anywhere from $40-$60, so they’re not out of reach of many people.  I can’t remember who should be attributed for this, but it certainly holds here: “Things go mainstream when desirability meets affordability.”  Apparently, in this case, both are true.

My take: These are finding a welcome audience from women who want comfort, but who probably won’t wear Vans or Converse, because those brands signal “rebel”.  And, sorry, Sperry (makers of the famous top-sider boat shoe) seems a little too preppy.  Or country club-ish.  I mean, does anyone with swag wear Sperry?  Serious question.

Let me know what you think in the comments below.


Posted by Rob Fields

Observer. Curator. Marketer. Dot connector.