Pokemon Go’s Dark Value July 15, 2016 by Rob Fields Leave a Comment Turns out the mobile game Pokemon Go is an example of Grant McCracken’s concept of Dark Value. This tweet by Rick Ramos sums it up: I think #PokemonGO is the greatest #Health app ever created for kids & kids at ❤️. Walk 5K to unlock an egg – WOW! pic.twitter.com/6zBMg8K0Yy — Rick Ramos (@ricktramos) July 14, 2016 For some background on Pokemon Go, check out this video. Ht Craig Brimm at Culture A.D. for the link to the video.