MMarketing Distribution through innovationbyRob FieldsMay 20, 2004 The New York Times reported yesterday that Adam Kidron at Urban Box Office has figured out an innovative…
MMarketing Behavioral Targeting Bolsters BrandsbyRob FieldsMay 19, 2004 From today’s research brief released by the Center for Media Research: Online research conducted by Dynamic Logic with…
UUncategorized Van Helsing–Part 2byRob FieldsMay 17, 2004 Second weekend take: $20 million. A 60% drop. Enough said.
CCulture Van HelsingbyRob FieldsMay 14, 2004 Something in my gut is telling me to stay away from Van Helsing. It opened at $54 million…
CCulture The guerrilla marketing of political activismbyRob FieldsMay 13, 2004 On my way to the barbershop, a guerrilla campaign caught my eye. On the ground someone wrote: “Who…
MMarketing Collaborate or DiebyRob FieldsMay 13, 2004 That was the message coming out of the VNU-sponsored conference “The Future of Branded Entertainment” last Friday in…
MMarketing Just because you can, does it mean you should?byRob FieldsMay 6, 2004 In its May 6, 2004 edition, the Wall Street Journal ran a piece on Sony’s soon-to-be-released portable gaming…
SSocial Media Benefits vs. FeaturesbyRob FieldsApril 28, 2004 The benefit of TiVo, as originally communicated, was that consumers would never have to miss their favorite TV…
CCulture “Roots” too racy for TV today?byRob FieldsApril 23, 2004 Janet Jackson. Howard Stern. And “Roots”? Yes, it’s possible that the TV miniseries of the 1970s could be…
MMarketing Wrong Skin Color + Average Record = Disappointing SalesbyRob FieldsApril 23, 2004 A recent story in the New York Daily News talks about the difficulty that singer Kelis has had…
UUncategorized Welcome to The Spark!byRob FieldsApril 23, 2004 The Spark explores the sometimes nutty, but always fascinating, relationship between Marketing, Brand-Building and Pop Culture. What happens…