MMarketing Read More 1 minute read Jean-Claude Van Damme Splits For VolvobyRob FieldsNovember 14, 2013 Dope. Wonder what the pitch meeting was like?
CCulture Read More 2 minute read Katy Perry And The Death Of A Certain Kind of AlbumbyRob FieldsNovember 14, 2013 Does Katy Perry's weak album sales show a shift away from 4-quadrant pop?
CCulture Read More 4 minute read Q&A: Phil McKenzie on Influencer CulturebyRob FieldsNovember 1, 2013 @farflungphil talks @influencercon and, more importantly, influencer culture. Read on.
BBlog Read More 1 minute read #Quote: “You’ve got to move out of your own comfort zone”byRob FieldsNovember 1, 2013 "By focusing only on what you know, what you are comfortable with. . .you ignore customer requirements, constantly doubling down on existing strengths."
CCulture Read More 1 minute read How Useful Is “Culture” To Brands?byRob FieldsNovember 1, 2013 Thinking out loud for 1:40.
BBranding Read More 1 minute read #Quote: “Branding doesn’t start with the logo.”byRob FieldsOctober 31, 2013 Your brand is who you are, not how you look.
CCulture Read More 2 minute read Getting Clear On How Brands Think About CulturebyRob FieldsOctober 29, 2013 Maybe there's a good reason brand managers aren't thinking about culture.
MMarketing Read More 1 minute read My Google Hangout with General Mills’ Pam KermischbyRob FieldsOctober 24, 2013 How a client-side marketer brings her brands to life.
MMarketing Read More 2 minute read Where Are The Dollars For Multicultural Marketing?byRob FieldsOctober 18, 2013 The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?
CCulture Read More 1 minute read TOMORROW: The Rise of Urban Alternative @CMJbyRob FieldsOctober 16, 2013 Two years after the Grammys kill the category, there's still much to discuss.
CCulture Read More 2 minute read The One Question You Shouldn’t Be Afraid To AskbyRob FieldsOctober 7, 2013 Especially in disruptive times, keeping your frame of reference broad and flexible is key to understanding culture.
BBlog Read More 4 minute read SPOTLIGHT ON: Diversity with Tru Pettigrew of Tru AccessbyRob FieldsOctober 7, 2013 The former marketing exec explains why diversity efforts without a commitment to inclusion are destined to fail.