This revised version of an earlier post on Ava and her brand ran in February on Forbes.com.
@avaetc isn’t just showing amazing brand management, but the impact of brand purpose.
.@grant27 offers a sharp assessment of today’s branding landscape.
Your brand is who you are, not how you look.
This post originally appeared on PSFK today. If I had to score this deal thusfar, I’d say Jay Z 2, Samsung 0. Hopefully, that will change. Read on. $20 million doesn’t seem to get a global brand much these days. At least, not yet. That’s the amount electronics manufacturer Samsung paid to get into business […]
Since I posted the request for marketing advice for Essence Magazine’s new editor-in-chief, there were some interesting responses. But before I get to those, some further thoughts. First, Essence has to take a page not just from New York Magazine or Fast Company, but from The Atlantic. As chronicled on PaidContent, the changes made at The Atlantic […]
First, I want to offer my congratulations to Vanessa K. Bush, the newly named editor-in-chief of Essence Magazine. As a pillar of black media, Essence Magazine has a venerable and respected history. My hope is that Vanessa finds a way to effectively build Essence into a 21st century brand. And that’s the challenge. Prior to […]
In the previous post on Apple and its rankings within Havas Media’s Meaningful Brands Index, there was also a question of the study’s methodology. To that question, Sara de Dios Lopez, Global Director of Meaningful Brands, provided the following. I’ve done some minor editing for clarity. Also, any emphasis is mine. Meaningful Brands (MB) explores […]
When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical and thus ensued the following exchange: @robfields H&M, Nestlé and Microsoft rank higher than Apple? Hmmm… Seems fixed. — James A. Wooten III (@jaw_3) June 14, 2013 @jaw_3 Maybe being able to look nice (H&M) on […]
I’ve been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released. That said, this is still worth checking out. Havas’s Meaningful Brands Index (MBi) measures the the extent to which people feel brands bring benefits to our lives. This brings to mind some of what John Gerzema talked […]
This picks up on what I originally wrote on PSFK on waging the war of ideas. Still encountering this too often. Features and activity sets are pretty comparable across the board for most categories. It’ll be the ideas that are evangelized the best that win. That’s good branding in this day and age. Period. My […]
You have be cognizant of how your story will live on in the world after you tell it. –Alan Berkson, Founder/Principal of Intelligist Group at the #yrnyignite event on storytelling. But you know this applies to a whole lot more than advertising, right?