Category: Marketing

Quoted in Popmatters on Afropunk

@Popmatters looks at the rise of @afropunk. I'm honored to be included in the discussion.

/ July 9, 2015

#FutureOfFood: What’s The Scenario (Plan)?

Considering a potentially disruptive event for QSR and grocery brands.

/ May 9, 2014

Beyonce and the Celebrity Brand Paradigm

Under the cover of darkness, Beyonce launches a new album. Things done changed.

/ December 13, 2013

Jean-Claude Van Damme Splits For Volvo

Dope. Wonder what the pitch meeting was like?

/ November 14, 2013

My Google Hangout with General Mills’ Pam Kermisch

How a client-side marketer brings her brands to life.

/ October 24, 2013

Where Are The Dollars For Multicultural Marketing?

The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?

/ October 18, 2013

Hashtag Wars: Saints Row IV vs. Grand Theft Auto 5

A reminder that even your hashtags aren't safe.

/ September 18, 2013

“Branded”, An Advertising Sci-Fi Thriller

Ever thought advertising was just pure manipulation? This movie takes that idea and really runs with it.

/ August 11, 2012

The difference between Gen X and Gen Y

According to a recent report from eMarketer, distinguishing between the two generations is relatively easy:"Gen Xers use technology when it supports a lifestyle need," said Charles Golvin, an analyst at Forrester, "while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online...

/ July 29, 2008

A Failure of “Microtrends”?

Here's a chink the armor of Burson-Marstellar CEO Mark Penn's "Microtrends: The Small Forces Behind Tomorrow's Big Changes."  Penn contends--and I believe him--that you only need 1% of an audience to get behind a product for it to be a winner.  I think that this is a particularly good way...

/ February 22, 2008

On competitors

Every so often, I get an e-mail from someone at an agency that targets high school and college students.  The subject line is "Clear Alternative to [INSERT COMPETITOR's NAME] - College & High School Marketing". I understand that they're trying to build visibility and equity while positioning themselves in opposition...

/ December 7, 2007

NYC Record Label Seeks Digital Marketing Exec

Another real job opportunity folks.  Does this sound like you?  Then go claim it! Job Description: Digital Media Sales & Marketing Previous work or extensive internship experience required.  Experience must include working in new media department at music company with specific focus on collection, conversion and delivery of music to...

/ November 19, 2007