@Popmatters looks at the rise of @afropunk. I’m honored to be included in the discussion.
Considering a potentially disruptive event for QSR and grocery brands.
Under the cover of darkness, Beyonce launches a new album. Things done changed.
Dope. Wonder what the pitch meeting was like?
How a client-side marketer brings her brands to life.
The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?
A reminder that even your hashtags aren’t safe.
Ever thought advertising was just pure manipulation? This movie takes that idea and really runs with it.
According to a recent report from eMarketer, distinguishing between the two generations is relatively easy: "Gen Xers use technology when it supports a lifestyle need," said Charles Golvin, an analyst at Forrester, "while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online population." Gen Xers–born between […]
Here’s a chink the armor of Burson-Marstellar CEO Mark Penn’s "Microtrends: The Small Forces Behind Tomorrow’s Big Changes." Penn contends–and I believe him–that you only need 1% of an audience to get behind a product for it to be a winner. I think that this is a particularly good way to approach things if you’ve […]
Every so often, I get an e-mail from someone at an agency that targets high school and college students. The subject line is "Clear Alternative to [INSERT COMPETITOR’s NAME] – College & High School Marketing". I understand that they’re trying to build visibility and equity while positioning themselves in opposition to the agency that, in […]
Another real job opportunity folks. Does this sound like you? Then go claim it! Job Description: Digital Media Sales & Marketing Previous work or extensive internship experience required. Experience must include working in new media department at music company with specific focus on collection, conversion and delivery of music to digital stores such as itunes. […]