My Reasons Why

It’s 2013 and, for the most part, companies still think sponsoring recognized artists or established cultural institutions, or doing TV ads around a big movie partnerships count as effectively leveraging culture.  This borrowed equity game is just the tip of the iceberg.  Because the marketplace is so fragmented, much of what’s interesting remains unexplored.  All of which represents a lost opportunity to create meaningfulness and drive brand engagement.  [READ MORE. . .]