Black Rock Music & The Evolving Urban Mindset. The audience for black rock and black alternative music confounds longstanding assumptions and conventional wisdom about the “urban mindset”. An overview of audience research conducted through Boldaslove.us.
Shopper Marketing Collaboration: An Economic Stimulus Plan. Marketing industry research that uncovered ways to close the collaboration gap between manufacturer and retailers. This was a follow-up to the 2008 study below.
The PMA Shopper Marketing Study (2008). A look at the growing adoption of shopper marketing as a discipline, as well as the need for great collaboration between retailers and manufacturers.
The ROI of Integrated Marketing. A best practices study involving Kraft, Kimberly-Clark, Unilever and Visa that explored the organizational issues that could make or break effective marketing integration.