Tag: A.G. Lafley

Where Culture Matters In The Brand Plan

Contemporary culture doesn't seem to have a home on the brand plan. But here's how it can.

/ March 3, 2015

How Ambition Impacts Corporate Strategy

Reading Lafley and Martin's Playing To Win: How Strategy Really Works raised this question for me:  If so many people—and you all know them—claim to be trained in strategy, claim to be strategic thinkers, why aren’t more companies better at it? Two things come to mind: First is culture.  In...

/ May 29, 2013

Why “Playing To Win: How Strategy Really Works” Is A Must-Read

Let’s get this out of the way immediately: A.G. Lafley and Roger Martin’s recently released book--Playing To Win: How Strategy Really Works--is a must-read for anyone who claims to be about strategy and needs to grow their business. If you’ve come through the classical CPG training ground that is Procter...

/ May 25, 2013

Two Choices To Make In Strategy

I just started reading A.G. Lafley and Roger Martin's Playing To Win: How Strategy Really Works, and it's an engaging read from rip.  Then again, why wouldn't it be? Lafley is the former chairman of the board and CEO of Procter & Gamble, while Martin is the Dean of the...

/ February 19, 2013