Contemporary culture doesn’t seem to have a home on the brand plan. But here’s how it can.
Reading Lafley and Martin’s Playing To Win: How Strategy Really Works raised this question for me: If so many people—and you all know them—claim to be trained in strategy, claim to be strategic thinkers, why aren’t more companies better at it? Two things come to mind: First is culture. In this case, I mean an […]
Let’s get this out of the way immediately: A.G. Lafley and Roger Martin’s recently released book–Playing To Win: How Strategy Really Works–is a must-read for anyone who claims to be about strategy and needs to grow their business. If you’ve come through the classical CPG training ground that is Procter & Gamble, it may be […]
I just started reading A.G. Lafley and Roger Martin’s Playing To Win: How Strategy Really Works, and it’s an engaging read from rip. Then again, why wouldn’t it be? Lafley is the former chairman of the board and CEO of Procter & Gamble, while Martin is the Dean of the Rotman School of Management at […]