Saturday, I posted about the idea of LA as a cultural hub, a piece I developed based on a series of tweets from product manager and designer Rebekah Cox. In that post, I said that was the first of two ideas that struck me. Here’s the second: (The Beats acquisition _finally_ makes sense to me. It […]
The former marketing exec explains why diversity efforts without a commitment to inclusion are destined to fail.
In the previous post on Apple and its rankings within Havas Media’s Meaningful Brands Index, there was also a question of the study’s methodology. To that question, Sara de Dios Lopez, Global Director of Meaningful Brands, provided the following. I’ve done some minor editing for clarity. Also, any emphasis is mine. Meaningful Brands (MB) explores […]
When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical and thus ensued the following exchange: @robfields H&M, Nestlé and Microsoft rank higher than Apple? Hmmm… Seems fixed. — James A. Wooten III (@jaw_3) June 14, 2013 @jaw_3 Maybe being able to look nice (H&M) on […]
@rickliebling Kicking off my series on cultural leadership is Y&R’s Rick Liebling, the agency’s Creative Culturalist. It’s his job to be a resource both internally and to Y&R clients to help them understand new developments in culture, consumer behavior and new technology. That said, he’s a great lead off as I open up this discussion […]
In case you missed it, I started the week off with a rework of my initial article on cultural leadership being featured on PSFK on Monday. The column, with slight tweaks by the crack PSFK editorial team, can be seen here.
To give a nod to the late Raymond Carver: What should we talk about when we talk about cultural leadership? Of course, it’s easier to start by defining the inverse or what I’m NOT talking about. I’m not talking about organizational culture (although I suspect that I’ll need to come back to that at […]