Tag: Betterness

More on the Purpose-Driven vs. Cultural Leadership Debate

The conversation on cultural leadership continues.  Below is a follow-up to brand strategist Peter Spear's response to my post on why purpose-driven marketing is not cultural leadership. Peter, thanks for your thoughtful response. I really appreciate the chance to have this dialogue. Let's dive in. First, was the Dove Campaign...

/ April 9, 2013

POVs On Cultural Leadership: Rick Liebling

@rickliebling Kicking off my series on cultural leadership is Y&R's Rick Liebling, the agency's Creative Culturalist.  It's his job to be a resource both internally and to Y&R clients to help them understand new developments in culture, consumer behavior and new technology.  That said, he's a great lead off as...

/ March 27, 2013