Tag: brand-building

Branding: 10 Do’s, 10 Don’ts From Grant McCracken

.@grant27 offers a sharp assessment of today's branding landscape.

/ May 23, 2014

Marketers Weigh In: Rebuilding The Essence Brand

Since I posted the request for marketing advice for Essence Magazine's new editor-in-chief, there were some interesting responses.  But before I get to those, some further thoughts. First, Essence has to take a page not just from New York Magazine or Fast Company, but from The Atlantic.  As chronicled on PaidContent, the...

/ August 8, 2013