Tag: brand management

#QUOTE: The Brand Manager’s Culture Hurdle

A linear vs. post-linear world. Which are you managing your brand for?

/ March 4, 2015

How Useful Is “Culture” To Brands?

Thinking out loud for 1:40.

/ November 1, 2013

Getting Clear On How Brands Think About Culture

Maybe there's a good reason brand managers aren't thinking about culture.

/ October 29, 2013