.@grant27 offers a sharp assessment of today’s branding landscape.
Cultural Icebergs from Rob Fields I decided to turn my previous post into a slide presentation, especially since I’m loving Slideshare these days! Why? Turns out it’s a great repository for thinkers. Even better, it’s great to see people use it like I am–as a iterative platform. Meaning, all of the ideas aren’t fully baked […]
Culture can turn anyone into a modern day Edward Smith, the ill-fated captain of the RMS Titanic. Smith went down with his ship when it hit an iceberg on April 14, 1912. If you’re a brand steward, you don’t want to end up like Smith. But that’s potentially what’s happening with Pepsi as a result […]