Tag: chief culture officer

Why Luxury Brands Need Chief Culture Officers

Luxury brands learn the hard way: Someone has to be responsible keeping the company in tune with shifting sensibilities.

/ September 18, 2016
credit: Graeme Mitchell for the NY Times

“Classical Beauty” As Slow Culture

Ideas that are rooted in slower culture are the most difficult to change. Here's one example.

/ September 29, 2014

Newell Rubbermaid Brings Outside Culture Further In

@nwlrubbermaid's new org structure puts the voice of the consumer closer to the marketing dollars.

/ February 5, 2014

5 Ways To Stop Making Stupid Mistakes With Culture

The Mountain Dew goat ad.  It's offensive on a lot of levels: Lineup of suspects is all black men.  Except for a goat? The badly battered victim (black-eyed and on crutches!) is a white woman.  This, lazily, plays on racists fears of black men “defiling” white women.  Ugh.  And the...

/ May 2, 2013