Luxury brands learn the hard way: Someone has to be responsible keeping the company in tune with shifting sensibilities.
Ideas that are rooted in slower culture are the most difficult to change. Here’s one example.
@nwlrubbermaid’s new org structure puts the voice of the consumer closer to the marketing dollars.
The Mountain Dew goat ad. It’s offensive on a lot of levels: Lineup of suspects is all black men. Except for a goat? The badly battered victim (black-eyed and on crutches!) is a white woman. This, lazily, plays on racists fears of black men “defiling” white women. Ugh. And the goat doesn’t’ help when its […]