Tag: cultural leadership

Continuing The Conversation on Cultural Leadership

The response to my recent PSFK column on cultural leadership has been great, I have to say.  It seems that I've touched a nerve (in a good way).  And, since there are so many unanswered (and unexplored) questions, I thought it's about time to open this conversation up to you...

/ March 25, 2013

Now On PSFK: Towards A Definition of Cultural Leadership

In case you missed it, I started the week off with a rework of my initial article on cultural leadership being featured on PSFK on Monday.  The column, with slight tweaks by the crack PSFK editorial team, can be seen here. Read More

/ March 13, 2013

Is Kimberly-Clark Showing Cultural Leadership?

I'm keeping an eye out for any potential examples of cultural leadership. This may be one, though I'm not sure. According to Ad Age: Work from WPP's Ogilvy & Mather, New York, leads the effort for the nearly three-year-old offshoot of the venerable Kotex brand. U by Kotex reversed a...

/ January 5, 2013

Questions And More Questions

Right now there are waayy more questions than clear answers or direction as relates to cultural leadership. For example, here are some areas that I think are worth exploring: What’s the best and most useful definition of cultural leadership? Is it even reasonable/worthwhile to expect brands to “lead” when it...

/ January 3, 2013
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Towards A Definition Of Cultural Leadership

  To give a nod to the late Raymond Carver: What should we talk about when we talk about cultural leadership? Of course, it’s easier to start by defining the inverse or what I’m NOT talking about. I’m not talking about organizational culture (although I suspect that I’ll need to...

/ January 2, 2013

Brands and Cultural Leadership

  Pepsi just cut a deal with Beyonce. The deal, valued at $50MM, is great news for Beyonce. But what defines cultural leadership for brands?  Is it being in business with the superstar of the moment? That feels more like now, not next.  Which means your brand is where everyone...

/ December 11, 2012