The response to my recent PSFK column on cultural leadership has been great, I have to say. It seems that I’ve touched a nerve (in a good way). And, since there are so many unanswered (and unexplored) questions, I thought it’s about time to open this conversation up to you all. I don’t have any […]
In case you missed it, I started the week off with a rework of my initial article on cultural leadership being featured on PSFK on Monday. The column, with slight tweaks by the crack PSFK editorial team, can be seen here.
I’m keeping an eye out for any potential examples of cultural leadership. This may be one, though I’m not sure. According to Ad Age: Work from WPP’s Ogilvy & Mather, New York, leads the effort for the nearly three-year-old offshoot of the venerable Kotex brand. U by Kotex reversed a decades-long decline for the franchise […]
Right now there are waayy more questions than clear answers or direction as relates to cultural leadership. For example, here are some areas that I think are worth exploring: What’s the best and most useful definition of cultural leadership? Is it even reasonable/worthwhile to expect brands to “lead” when it comes to culture? Does the […]
To give a nod to the late Raymond Carver: What should we talk about when we talk about cultural leadership? Of course, it’s easier to start by defining the inverse or what I’m NOT talking about. I’m not talking about organizational culture (although I suspect that I’ll need to come back to that at […]
Pepsi just cut a deal with Beyonce. The deal, valued at $50MM, is great news for Beyonce. But what defines cultural leadership for brands? Is it being in business with the superstar of the moment? That feels more like now, not next. Which means your brand is where everyone else is. By definition, you’re […]