.@Droga5’s @Gardnerz talks culture as a media platform and #culturalbrandstrategy
A linear vs. post-linear world. Which are you managing your brand for?
Turns out, this word was on everyone’s mind in 2014.
The walls separating companies from the outside world are becoming more porous. Here’s why.
Now on @forbes. Brands will need to think more holistically about contemporary culture if they want to succeed in tomorrow’s marketplace.
@pspear’s defense of qualitative research offers another argument for the limitations of the engineering & economic mindsets that frame business today.
Thinking out loud for 1:40.
Maybe there’s a good reason brand managers aren’t thinking about culture.