Now on @forbes. Brands will need to think more holistically about contemporary culture if they want to succeed in tomorrow’s marketplace.
The conversation on cultural leadership continues. Below is a follow-up to brand strategist Peter Spear’s response to my post on why purpose-driven marketing is not cultural leadership. Peter, thanks for your thoughtful response. I really appreciate the chance to have this dialogue. Let’s dive in. First, was the Dove Campaign For Real Beauty only a […]