Tag: Grant McCracken

Why Luxury Brands Need Chief Culture Officers

Luxury brands learn the hard way: Someone has to be responsible keeping the company in tune with shifting sensibilities.

/ September 18, 2016

Pokemon Go’s Dark Value

@kissmyblackads @grant27 @ricktramos and the unexpected impact of the hit mobile game

/ July 15, 2016

Grant McCracken on “Dark Value”

Digging into @grant27's new book on harnessing the intangible value of culture.

/ May 25, 2016

The Culture Q&A: Intel’s Genevieve Bell (Part 2)

.@feraldata on paying attention to counter narratives, wearables, and overcoming the seduction of data.

/ August 10, 2015
credit: Graeme Mitchell for the NY Times

“Classical Beauty” As Slow Culture

Ideas that are rooted in slower culture are the most difficult to change. Here's one example.

/ September 29, 2014

Branding: 10 Do’s, 10 Don’ts From Grant McCracken

.@grant27 offers a sharp assessment of today's branding landscape.

/ May 23, 2014

Newell Rubbermaid Brings Outside Culture Further In

@nwlrubbermaid's new org structure puts the voice of the consumer closer to the marketing dollars.

/ February 5, 2014

What’s It Really Mean To Be A Responsive Brand?

@armano got me thinking: What makes for true responsiveness?

/ January 13, 2014

My Reasons Why

Corporations don't get culture and, frankly, it frustrates me. It's 2013 and, for the most part, companies still think sponsoring recognized artists or established cultural institutions, or doing TV ads around a big movie partnerships count as effectively leveraging culture.  This borrowed equity game is just the tip of the...

/ July 21, 2013

5 Ways To Stop Making Stupid Mistakes With Culture

The Mountain Dew goat ad.  It's offensive on a lot of levels: Lineup of suspects is all black men.  Except for a goat? The badly battered victim (black-eyed and on crutches!) is a white woman.  This, lazily, plays on racists fears of black men “defiling” white women.  Ugh.  And the...

/ May 2, 2013

POVs on Cultural Leadership: Peter Spear

@pspear Those of you who know me know that Twitter is my social medium of choice. I've just been able to connect with and be inspired (and provoked) by a lot of smart people.  Case in point: Peter Spear, who calls his work "brand listening". What that means is that...

/ April 10, 2013

Is Kimberly-Clark Showing Cultural Leadership?

I'm keeping an eye out for any potential examples of cultural leadership. This may be one, though I'm not sure. According to Ad Age: Work from WPP's Ogilvy & Mather, New York, leads the effort for the nearly three-year-old offshoot of the venerable Kotex brand. U by Kotex reversed a...

/ January 5, 2013