Luxury brands learn the hard way: Someone has to be responsible keeping the company in tune with shifting sensibilities.
@kissmyblackads @grant27 @ricktramos and the unexpected impact of the hit mobile game
Digging into @grant27’s new book on harnessing the intangible value of culture.
.@feraldata on paying attention to counter narratives, wearables, and overcoming the seduction of data.
Ideas that are rooted in slower culture are the most difficult to change. Here’s one example.
.@grant27 offers a sharp assessment of today’s branding landscape.
@nwlrubbermaid’s new org structure puts the voice of the consumer closer to the marketing dollars.
@armano got me thinking: What makes for true responsiveness?
Corporations don’t get culture and, frankly, it frustrates me. It’s 2013 and, for the most part, companies still think sponsoring recognized artists or established cultural institutions, or doing TV ads around a big movie partnerships count as effectively leveraging culture. This borrowed equity game is just the tip of the iceberg. Because the marketplace is […]
The Mountain Dew goat ad. It’s offensive on a lot of levels: Lineup of suspects is all black men. Except for a goat? The badly battered victim (black-eyed and on crutches!) is a white woman. This, lazily, plays on racists fears of black men “defiling” white women. Ugh. And the goat doesn’t’ help when its […]
@pspear Those of you who know me know that Twitter is my social medium of choice. I’ve just been able to connect with and be inspired (and provoked) by a lot of smart people. Case in point: Peter Spear, who calls his work “brand listening”. What that means is that he’s an advocate for the […]
I’m keeping an eye out for any potential examples of cultural leadership. This may be one, though I’m not sure. According to Ad Age: Work from WPP’s Ogilvy & Mather, New York, leads the effort for the nearly three-year-old offshoot of the venerable Kotex brand. U by Kotex reversed a decades-long decline for the franchise […]