Tag: Indy Neogy

Marketers Weigh In: Rebuilding The Essence Brand

Since I posted the request for marketing advice for Essence Magazine's new editor-in-chief, there were some interesting responses.  But before I get to those, some further thoughts. First, Essence has to take a page not just from New York Magazine or Fast Company, but from The Atlantic.  As chronicled on PaidContent, the...

/ August 8, 2013

POV’s On Cultural Leadership: Indy Neogy

The latest voice in the conversation around cultural leadership is Indy Neogy, the Culture, Change and Innovation Leader at Throughline, a London-based consultancy that helps its clients create resonant stories that empower a company's leaders and drive business.  He's also the author of When Culture Matters: The 55-Minute Guide To...

/ June 19, 2013

5 Ways To Stop Making Stupid Mistakes With Culture

The Mountain Dew goat ad.  It's offensive on a lot of levels: Lineup of suspects is all black men.  Except for a goat? The badly battered victim (black-eyed and on crutches!) is a white woman.  This, lazily, plays on racists fears of black men “defiling” white women.  Ugh.  And the...

/ May 2, 2013