Tag: InfluencerCon

Q&A: Phil McKenzie on Influencer Culture

@farflungphil talks @influencercon and, more importantly, influencer culture. Read on.

/ November 1, 2013

Jay-Z & Samsung: Some Lessons For Brands

Photo credit: Matt Rourke/AP As we all know, thanks to some masterful marketing that included a 3-minute TV spot during the NBA Finals, as well as what initially seemed to be a brilliant roll-out of the parameters of the deal between the electronics manufacturer and the hip hop icon, the...

/ July 9, 2013

Takeaways From “Creative Destruction” — #Amplify

Great discussion at Tuesday's @InfluencerCon #Amplify event, Creative Destruction.  Hats off not only to Phil McKenzie for organizing it, but also to Amy Andrieux of Ketchum Digital, muralist Katie Yamasaki as well as the attendees who offered some great perspective also.  Very cool that there was a nice give and...

/ April 26, 2013

Speaking Engagement: @InfluencerCon #Amplify–April 23

On Tuesday, April 23, I'll be joining InfluencerCon founder Phil McKenzie and Ketchum Digital's VP of Multimedia Content & Strategy Amy Andrieux for a discussion called Creative Bankruptcy.  It's described as follows: Creative Bankruptcy is a discussion of the economics around the so-called "creative class". Innovators say that creativity is the...

/ April 10, 2013