The huge opportunity marketers are missing by ignoring the black alt consumer.
Like other segments, the black audience is fracturing. But a new segment worth marketers’ attention has emerged.
As the Village Voice notes: One doc, ten years, two Websites and eight festivals later, Afropunk–home of “the other black experience”–seems to be going strong, growing pains and all. You can check it out in NYC this coming weekend, if you’re not familiar. However, it’s worth noting that I’ve been covering the black alternative culture […]