.@Droga5’s @Gardnerz talks culture as a media platform and #culturalbrandstrategy
Under the cover of darkness, Beyonce launches a new album. Things done changed.
This post originally appeared on PSFK today. If I had to score this deal thusfar, I’d say Jay Z 2, Samsung 0. Hopefully, that will change. Read on. $20 million doesn’t seem to get a global brand much these days. At least, not yet. That’s the amount electronics manufacturer Samsung paid to get into business […]
Photo credit: Matt Rourke/AP As we all know, thanks to some masterful marketing that included a 3-minute TV spot during the NBA Finals, as well as what initially seemed to be a brilliant roll-out of the parameters of the deal between the electronics manufacturer and the hip hop icon, the Samsung/Jay-Z deal was something to […]