Tag: Jay-Z

The Culture Q&A: Droga5’s Matthew Gardner

.@Droga5's @Gardnerz talks culture as a media platform and #culturalbrandstrategy

/ March 18, 2015

Beyonce and the Celebrity Brand Paradigm

Under the cover of darkness, Beyonce launches a new album. Things done changed.

/ December 13, 2013

Now On PSFK: 6 Lessons From Samsung’s Jay Z Partnership

This post originally appeared on PSFK today.  If I had to score this deal thusfar, I'd say Jay Z 2, Samsung 0.  Hopefully, that will change.  Read on. $20 million doesn't seem to get a global brand much these days.  At least, not yet. That's the amount electronics manufacturer Samsung...

/ August 12, 2013

Jay-Z & Samsung: Some Lessons For Brands

Photo credit: Matt Rourke/AP As we all know, thanks to some masterful marketing that included a 3-minute TV spot during the NBA Finals, as well as what initially seemed to be a brilliant roll-out of the parameters of the deal between the electronics manufacturer and the hip hop icon, the...

/ July 9, 2013