Goldieblox comes at a great moment in our culture
@farflungphil talks @influencercon and, more importantly, influencer culture. Read on.
I’ve been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released. That said, this is still worth checking out. Havas’s Meaningful Brands Index (MBi) measures the the extent to which people feel brands bring benefits to our lives. This brings to mind some of what John Gerzema talked […]
Reading Lafley and Martin’s Playing To Win: How Strategy Really Works raised this question for me: If so many people—and you all know them—claim to be trained in strategy, claim to be strategic thinkers, why aren’t more companies better at it? Two things come to mind: First is culture. In this case, I mean an […]
Great discussion at Tuesday’s @InfluencerCon #Amplify event, Creative Destruction. Hats off not only to Phil McKenzie for organizing it, but also to Amy Andrieux of Ketchum Digital, muralist Katie Yamasaki as well as the attendees who offered some great perspective also. Very cool that there was a nice give and take between the panel and […]
This is my latest post on PSFK, published today. One of the biggest cultural shifts currently taking place is the shift towards feminine values and traits on a global scale. As noted in their forthcoming book The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future, Young & Rubicam’s […]
Purpose- or values-driven marketing is turning into the hot idea of late. Here’s how the NY Times described it: Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the products. The goal is to convince potential customers […]