Now on @forbes. Brands will need to think more holistically about contemporary culture if they want to succeed in tomorrow’s marketplace.
A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and the Generation Know program. I still need to go over those notes. But one thing we agreed upon: Research reduces risk. At least on the front end. It allows you to go into a program or propose […]
I’m keeping an eye out for any potential examples of cultural leadership. This may be one, though I’m not sure. According to Ad Age: Work from WPP’s Ogilvy & Mather, New York, leads the effort for the nearly three-year-old offshoot of the venerable Kotex brand. U by Kotex reversed a decades-long decline for the franchise […]