Genuine connections are made through the medium of culture.
Under the cover of darkness, Beyonce launches a new album. Things done changed.
Corporations don’t get culture and, frankly, it frustrates me. It’s 2013 and, for the most part, companies still think sponsoring recognized artists or established cultural institutions, or doing TV ads around a big movie partnerships count as effectively leveraging culture. This borrowed equity game is just the tip of the iceberg. Because the marketplace is […]
Imagine my surprise to get an email from the Slideshare team that my Cultural Iceberg slides were chosen as one of the sites Top Presentations of the Day. The deck is being featured on Slideshare’s homepage through tomorrow AM. If you miss it, you can view them here. Thanks to the Slideshare team for recognizing […]
Cultural Icebergs from Rob Fields I decided to turn my previous post into a slide presentation, especially since I’m loving Slideshare these days! Why? Turns out it’s a great repository for thinkers. Even better, it’s great to see people use it like I am–as a iterative platform. Meaning, all of the ideas aren’t fully baked […]
Culture can turn anyone into a modern day Edward Smith, the ill-fated captain of the RMS Titanic. Smith went down with his ship when it hit an iceberg on April 14, 1912. If you’re a brand steward, you don’t want to end up like Smith. But that’s potentially what’s happening with Pepsi as a result […]