Pulling exciting ideas from those we don’t usually hear from.
Yes, hip hop is global, but using it still requires understanding cultural nuance
Our friends at trend consultancy @PSFK recently released their fourth annual report on the future of the modern shopping experience.
@PSFK, the creative business and trend consultancy for whom I’m a contributor, has some ideas, as detailed in their latest “Future Of” report on Home Living. According to the site, the report “looks at key trends that are shaping the living experience of tomorrow. It describes how design and connected technology are driving adaptive living and an […]
This picks up on what I originally wrote on PSFK on waging the war of ideas. Still encountering this too often. Features and activity sets are pretty comparable across the board for most categories. It’ll be the ideas that are evangelized the best that win. That’s good branding in this day and age. Period. My […]
The response to my recent PSFK column on cultural leadership has been great, I have to say. It seems that I’ve touched a nerve (in a good way). And, since there are so many unanswered (and unexplored) questions, I thought it’s about time to open this conversation up to you all. I don’t have any […]
In case you missed it, I started the week off with a rework of my initial article on cultural leadership being featured on PSFK on Monday. The column, with slight tweaks by the crack PSFK editorial team, can be seen here.
My first column for creative business site PSFK ran yesterday. The premise: Today’s modern business environment isn’t just about competing on product and service quality, but also on the quality of your ideas. Here’s some of what I wrote: It’s not just content, but the expression and sharing of powerful ideas can give brands an edge. […]