A linear vs. post-linear world. Which are you managing your brand for?
“By focusing only on what you know, what you are comfortable with. . .you ignore customer requirements, constantly doubling down on existing strengths.”
You have be cognizant of how your story will live on in the world after you tell it. –Alan Berkson, Founder/Principal of Intelligist Group at the #yrnyignite event on storytelling. But you know this applies to a whole lot more than advertising, right?
Digital fabrication consists of much more than 3-D printing. It is an evolving suite of capabilities to turn data into things and things into data. . .The collective challenge is to answer the central question it poses: How will we live, learn, work and play when anyone can make anything, anywhere? –Neil Gershenfeld, head of […]
I call them the six steps of leadership, surrounded by courage. Courage is an interesting one because any leadership role is about stepping out and having the courage to be different, because you have to be different to be a leader. —California Pizza Kitchen CEO G.J. Hart interviewed in the New York Times
Yes, founder Jen Pahlka figured that instead of talking about how government should change, you have to demonstrate how to do it. The key output of Code for America is not apps, it’s culture change. The teams tackle projects that officials have been told will take years and cost millions, and they do it in […]
. . .performers think that Broadway is the Holy Grail, as if they aren’t anyone unless they perform on the Great White Way, and that’s unfortunate, I don’t think that’s true. I think some of the best theater is going on regionally, the best theater is happening off Broadway. I think People need to stop […]
As part of MarketingProfs’s inaugural book club, I’m participating in the review of this book. Hat’s off to CK and the MP folks for organizing it. So: Congrats are in order to Ben McConnell and Jackie Huba, authors of Citizen Marketers: When People are the Message. It’s a thoroughly researched book that provides many examples […]
Seth Godin wrote today about the difference between strategy and tactics: If you are tired of hammering your head against the wall, if it feels like you never are good enough, or that you’re working way too hard, it doesn’t mean you’re a loser. It means you’ve got the wrong strategy. It takes real guts […]