Now on @forbes. Brands will need to think more holistically about contemporary culture if they want to succeed in tomorrow’s marketplace.
@rickliebling Kicking off my series on cultural leadership is Y&R’s Rick Liebling, the agency’s Creative Culturalist. It’s his job to be a resource both internally and to Y&R clients to help them understand new developments in culture, consumer behavior and new technology. That said, he’s a great lead off as I open up this discussion […]