Tag: Rick Liebling

5 Ways To Stop Making Stupid Mistakes With Culture

The Mountain Dew goat ad.  It's offensive on a lot of levels: Lineup of suspects is all black men.  Except for a goat? The badly battered victim (black-eyed and on crutches!) is a white woman.  This, lazily, plays on racists fears of black men “defiling” white women.  Ugh.  And the...

/ May 2, 2013

POVs On Cultural Leadership: Rick Liebling

@rickliebling Kicking off my series on cultural leadership is Y&R's Rick Liebling, the agency's Creative Culturalist.  It's his job to be a resource both internally and to Y&R clients to help them understand new developments in culture, consumer behavior and new technology.  That said, he's a great lead off as...

/ March 27, 2013