It’s no longer about aggregating individuals. We all need to get with the new program.
@pspear Those of you who know me know that Twitter is my social medium of choice. I’ve just been able to connect with and be inspired (and provoked) by a lot of smart people. Case in point: Peter Spear, who calls his work “brand listening”. What that means is that he’s an advocate for the […]
@timstock It’s only fair for me to say that all of this–this whole exploration of cultural leadership–is Tim Stock’s fault. The managing director and co-founder of consumer insights think tank scenarioDNA, Tim sent this tweet: i have hopes for Pepsi… but this is not cultural leadership….Pepsi Names Beyonce Brand Ambassador adage.com/u/hTufGb — Tim Stock (@timstock) […]