@afropunk is on its way. Pay attention, marketers!
A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and the Generation Know program. I still need to go over those notes. But one thing we agreed upon: Research reduces risk. At least on the front end. It allows you to go into a program or propose […]
The Mountain Dew goat ad. It’s offensive on a lot of levels: Lineup of suspects is all black men. Except for a goat? The badly battered victim (black-eyed and on crutches!) is a white woman. This, lazily, plays on racists fears of black men “defiling” white women. Ugh. And the goat doesn’t’ help when its […]