Contemporary culture doesn’t seem to have a home on the brand plan. But here’s how it can.
Thanks @shivsingh for using the music industry to highlight the importance of culture to brands.
Be wary of media agencies trying to position themselves as the best way for brands to align with culture.
Genuine connections are made through the medium of culture.
Saturday, I posted about the idea of LA as a cultural hub, a piece I developed based on a series of tweets from product manager and designer Rebekah Cox. In that post, I said that was the first of two ideas that struck me. Here’s the second: (The Beats acquisition _finally_ makes sense to me. It […]
@competia and @deniseleeyohn highlight the shift in corporate attitudes towards contemporary culture
@nwlrubbermaid’s new org structure puts the voice of the consumer closer to the marketing dollars.
@armano got me thinking: What makes for true responsiveness?
@hopeandchange The cultural leadership conversation continues! Next up: Evan Greene, CMO of The Recording Academy. Evan has, I think, one of the cooler marketing jobs out there: He oversees the organization that brings you The Grammys! To that role, he brings deep experience in advertising, branding, corporate identity and promotions. He spent the first decade […]
The latest voice in the conversation around cultural leadership is Indy Neogy, the Culture, Change and Innovation Leader at Throughline, a London-based consultancy that helps its clients create resonant stories that empower a company’s leaders and drive business. He’s also the author of When Culture Matters: The 55-Minute Guide To Better Cross-Cultural Communication. I’m grateful […]
A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and the Generation Know program. I still need to go over those notes. But one thing we agreed upon: Research reduces risk. At least on the front end. It allows you to go into a program or propose […]
Really thrilled at the interest level in this topic of brands and cultural leadership. Lots of smart people are sharing some great perspectives. Adding to the conversation is Dr. Jonathan Wilson, a senior lecturer in advertising and communications management at the University of Greenwich, London, UK. In addition to branding and brand management, his research […]