Tag: Chipotle

More on the Purpose-Driven vs. Cultural Leadership Debate

The conversation on cultural leadership continues.  Below is a follow-up to brand strategist Peter Spear's response to my post on why purpose-driven marketing is not cultural leadership. Peter, thanks for your thoughtful response. I really appreciate the chance to have this dialogue. Let's dive in. First, was the Dove Campaign...

/ April 9, 2013