Tag: Nike

SPOTLIGHT ON: Diversity with Tru Pettigrew of Tru Access

The former marketing exec explains why diversity efforts without a commitment to inclusion are destined to fail.

/ October 7, 2013

Meaningful Brands Index Methodology

In the previous post on Apple and its rankings within Havas Media's Meaningful Brands Index, there was also a question of the study's methodology.  To that question, Sara de Dios Lopez, Global Director of Meaningful Brands, provided the following.  I've done some minor editing for clarity.  Also, any emphasis is...

/ July 11, 2013

POV’s On Cultural Leadership: Indy Neogy

The latest voice in the conversation around cultural leadership is Indy Neogy, the Culture, Change and Innovation Leader at Throughline, a London-based consultancy that helps its clients create resonant stories that empower a company's leaders and drive business.  He's also the author of When Culture Matters: The 55-Minute Guide To...

/ June 19, 2013

POVs On Cultural Leadership: Amber Horsburgh

@amberhorsburgh Amber is a strategist at hot boutique agency Big Spaceship.  A seasoned big picture thinker, Amber brings a background in music marketing at MTV, where she worked with artists as big as Armin Van Buuren to the Soundcloud producer.  Here's what she added to the discussion of cultural leadership....

/ April 1, 2013

POVs On Cultural Leadership: Rick Liebling

@rickliebling Kicking off my series on cultural leadership is Y&R's Rick Liebling, the agency's Creative Culturalist.  It's his job to be a resource both internally and to Y&R clients to help them understand new developments in culture, consumer behavior and new technology.  That said, he's a great lead off as...

/ March 27, 2013