Tag: Y&R

Why Purpose-Driven Marketing Is Not Cultural Leadership

Purpose- or values-driven marketing is turning into the hot idea of late.  Here's how the NY Times described it: Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the products. The goal...

/ April 7, 2013

POVs On Cultural Leadership: Rick Liebling

@rickliebling Kicking off my series on cultural leadership is Y&R's Rick Liebling, the agency's Creative Culturalist.  It's his job to be a resource both internally and to Y&R clients to help them understand new developments in culture, consumer behavior and new technology.  That said, he's a great lead off as...

/ March 27, 2013