Shiv is Visa’s global head of digital and marketing transformation. This week from CES, he shared some tweets that showed the growing importance of culture to brands. And the music industry, in his estimation, is leading the way:
The music industry gets social media marketing better than anyone else As a result artists have benefited immensely #socialmedia #marketing
— Shiv Singh (@shivsingh) January 7, 2015
/2 they’re also the one industry that takes social media marketers seriously and doesn’t damn them #socialmedia #marketing — Shiv Singh (@shivsingh) January 7, 2015
/3 music biz is also innovating incredibly around apps and tech. They’re plugged into culture. Others can learn from them #socialmedia
— Shiv Singh (@shivsingh) January 7, 2015
/4 if you want to succeed as a brand you need culture and for that you need music and technology #socialmedia #CES2015 #omnices2015 — Shiv Singh (@shivsingh) January 7, 2015
While the music business itself has been decimated by social media disruption, the brands within it–the artists–have learned how to thrive. Which is why they’re a great example for brands in others industries to take note of. Thanks for sharing, Shiv.
Like me, you should be following Shiv at @shivsingh.
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