Now on Forbes: Four Brand-Building Lessons From Ava DuVernay
This revised version of an earlier post on Ava and her brand ran in February on Forbes.com.
#Dynamics15 Is Live!
My first crowdsourced trends and ideas report is live! #dynamics15
Lessons From Ava DuVernay On Building A Great Brand
@avaetc isn't just showing amazing brand management, but the impact of brand purpose.
My Crowdsourced 2015 Trends Project Launches Next Week!
#dynamcis15 hits in just over a week, and it's powered by some very smart people.
Tweets: Visa’s Shiv Singh On Culture
Thanks @shivsingh for using the music industry to highlight the importance of culture to brands.
Should Your Media Agency Be Your Lead Culture Agency?
Be wary of media agencies trying to position themselves as the best way for brands to align with culture.
Merriam-Webster’s 2014 Word-of-the-Year: Culture
Turns out, this word was on everyone's mind in 2014.
My Three Words For 2015
Inspired by @chrisbrogan, I took the My Three Words challenge to get on the right path for 2015.
#Quote: How To Be An Expert In A Changing World
Don't be an expert on a world that no longer exists.
Join My Experiment: Crowdsourcing 2015 Trends
Pulling exciting ideas from those we don't usually hear from.
Why Is It So Hard To Shift Cultural Frames?
A recurring (and persistent) narrative got me thinking about just how hard it still is to change assumptions in 2014.
#Quote: The Importance of Culture To Pepsi
Genuine connections are made through the medium of culture.