CCulture Read More 2 minute read Afropunk Festival 2013byRob FieldsAugust 21, 2013 As the Village Voice notes: One doc, ten years, two Websites and eight festivals later, Afropunk–home of “the…
BBranding Read More 4 minute read Now On PSFK: 6 Lessons From Samsung’s Jay Z PartnershipbyRob FieldsAugust 12, 2013 This post originally appeared on PSFK today. If I had to score this deal thusfar, I’d say Jay…
BBranding Read More 3 minute read Marketers Weigh In: Rebuilding The Essence BrandbyRob FieldsAugust 8, 2013 Since I posted the request for marketing advice for Essence Magazine’s new editor-in-chief, there were some interesting responses. But…
TTrends/Predictions Read More 2 minute read What’s the Future of Home Living?byRob FieldsAugust 7, 2013 @PSFK, the creative business and trend consultancy for whom I’m a contributor, has some ideas, as detailed in their…
BBranding Read More 1 minute read How Can Its New Editor Rebuild The Essence Brand?byRob FieldsAugust 1, 2013 First, I want to offer my congratulations to Vanessa K. Bush, the newly named editor-in-chief of Essence Magazine. …
MMe Read More 1 minute read Quoted In The New York Times!byRob FieldsJuly 24, 2013 I was pleasantly surprised to find out that the following tweet–made in the aftermath President Obama’s remarks on…
BBlog Read More 1 minute read Spotlight On: Bad RabbitsbyRob FieldsJuly 23, 2013 This is the first in a regular series of posts highlighting creators and curators music that brands should…
BBlog Read More 3 minute read POVs On Cultural Leadership: Evan GreenebyRob FieldsJuly 22, 2013 @hopeandchange The cultural leadership conversation continues! Next up: Evan Greene, CMO of The Recording Academy. Evan has, I…
CCulture Read More 4 minute read My Reasons WhybyRob FieldsJuly 21, 2013 Corporations don’t get culture and, frankly, it frustrates me. It’s 2013 and, for the most part, companies still…
BBranding Read More 2 minute read Meaningful Brands Index MethodologybyRob FieldsJuly 11, 2013 In the previous post on Apple and its rankings within Havas Media’s Meaningful Brands Index, there was also…
BBranding Read More 3 minute read Apple & The Meaningful Brands RankingsbyRob FieldsJuly 11, 2013 When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical…
CCulture Read More 4 minute read Jay-Z & Samsung: Some Lessons For BrandsbyRob FieldsJuly 9, 2013 Photo credit: Matt Rourke/AP As we all know, thanks to some masterful marketing that included a 3-minute TV…
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