Building Nonprofit Brands: Public Programs
Programs are how your organization proves it's worthy of your audience's time and attention.
Building Arts Brands: First, Know Your Audience
Why knowing your audience is central to your brand-building efforts.
Building Arts Brands
Brand-building is generally misunderstood in the arts, and its importance is minimized if it's considered at all. Here's why that needs to change.
Now on Forbes: Four Brand-Building Lessons From Ava DuVernay
This revised version of an earlier post on Ava and her brand ran in February on Forbes.com.
Lessons From Ava DuVernay On Building A Great Brand
@avaetc isn't just showing amazing brand management, but the impact of brand purpose.
Branding: 10 Do’s, 10 Don’ts From Grant McCracken
.@grant27 offers a sharp assessment of today's branding landscape.
#Quote: “Branding doesn’t start with the logo.”
Your brand is who you are, not how you look.
Now On PSFK: 6 Lessons From Samsung’s Jay Z Partnership
This post originally appeared on PSFK today. If I had to score this deal thusfar, I’d say Jay…
Marketers Weigh In: Rebuilding The Essence Brand
Since I posted the request for marketing advice for Essence Magazine’s new editor-in-chief, there were some interesting responses. But…
How Can Its New Editor Rebuild The Essence Brand?
First, I want to offer my congratulations to Vanessa K. Bush, the newly named editor-in-chief of Essence Magazine. …
Meaningful Brands Index Methodology
In the previous post on Apple and its rankings within Havas Media’s Meaningful Brands Index, there was also…
Apple & The Meaningful Brands Rankings
When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical…
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