Rob Fields
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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
  • My Photography
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Browsing Category

Cultural Leadership

38 posts
BBlog
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  • 6 minute read

What Solange Taught Me About My Blindspots

  • byRob Fields
  • October 30, 2016
On staying sharp and informed, even as culture shifts around you.
BBlog
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  • 2 minute read

Why Luxury Brands Need Chief Culture Officers

  • byRob Fields
  • September 18, 2016
Luxury brands learn the hard way: Someone has to be responsible keeping the company in tune with shifting sensibilities.
CCultural Leadership
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  • 5 minute read

The Future’s No Longer Bright

  • byRob Fields
  • August 13, 2016
In a world where there's no belief in a better future, what should a brand do?
CCultural Leadership
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  • 2 minute read

Grant McCracken on “Dark Value”

  • byRob Fields
  • May 25, 2016
Digging into @grant27's new book on harnessing the intangible value of culture.
CCulture
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  • 2 minute read

Afropunk Announces 2016 Festival Lineup

  • byRob Fields
  • April 20, 2016
@afropunk is on its way. Pay attention, marketers!
CCultural Leadership
Foundation by Paul Goyette
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  • 5 minute read

Building The Foundational Capabilities Of Culture

  • byRob Fields
  • November 30, 2015
Ready to build culture as a capability? Here's how to get started.
CCultural Leadership
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  • 2 minute read

Meet Leila Fataar, Diageo’s New Head of Culture

  • byRob Fields
  • November 3, 2015
@leila_fataar becomes @DiageoGB's point person on culture
WWriting Beyond
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  • 5 minute read

The Culture Q&A: Intel’s Genevieve Bell (Part 2)

  • byRob Fields
  • August 10, 2015
.@feraldata on paying attention to counter narratives, wearables, and overcoming the seduction of data.
CCultural Leadership
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  • 2 minute read

VIDEO: Getting Brands Out Of Category & Into Culture

  • byRob Fields
  • August 10, 2015
Connecting people, data and content is how @CaratGlobal sees brands moving into culture and conversation.
WWriting Beyond
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  • 6 minute read

The Culture Q&A: Intel’s Genevieve Bell (part 1)

  • byRob Fields
  • July 17, 2015
@feraldata is helping drive outside culture throughout Intel. Here's how.
WWriting Beyond
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  • 4 minute read

The Culture Q&A: Droga5’s Matthew Gardner

  • byRob Fields
  • March 18, 2015
.@Droga5's @Gardnerz talks culture as a media platform and #culturalbrandstrategy
CCultural Leadership
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  • 1 minute read

#QUOTE: The Brand Manager’s Culture Hurdle

  • byRob Fields
  • March 4, 2015
A linear vs. post-linear world. Which are you managing your brand for?
Rob Fields
Marketer. Dot connector. Art advisor.
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