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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
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Browsing Category

Cultural Leadership

38 posts
WWriting Beyond
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  • 4 minute read

Where Culture Matters In The Brand Plan

  • byRob Fields
  • March 3, 2015
Contemporary culture doesn't seem to have a home on the brand plan. But here's how it can.
BBlog
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  • 1 minute read

Tweets: Visa’s Shiv Singh On Culture

  • byRob Fields
  • January 10, 2015
Thanks @shivsingh for using the music industry to highlight the importance of culture to brands.
BBlog
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  • 3 minute read

Should Your Media Agency Be Your Lead Culture Agency?

  • byRob Fields
  • January 10, 2015
Be wary of media agencies trying to position themselves as the best way for brands to align with culture.
BBlog
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  • 1 minute read

#Quote: The Importance of Culture To Pepsi

  • byRob Fields
  • October 21, 2014
Genuine connections are made through the medium of culture.
BBlog
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  • 3 minute read

Apple & The Cultural Proficiency Loop

  • byRob Fields
  • June 29, 2014
Saturday, I posted about the idea of LA as a cultural hub, a piece I developed based on a…
BBlog
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  • 2 minute read

Is 2014 the year companies wake up to culture?

  • byRob Fields
  • March 9, 2014
@competia and @deniseleeyohn highlight the shift in corporate attitudes towards contemporary culture
BBlog
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  • 1 minute read

Newell Rubbermaid Brings Outside Culture Further In

  • byRob Fields
  • February 5, 2014
@nwlrubbermaid's new org structure puts the voice of the consumer closer to the marketing dollars.
BBlog
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  • 2 minute read

What’s It Really Mean To Be A Responsive Brand?

  • byRob Fields
  • January 13, 2014
@armano got me thinking: What makes for true responsiveness?
BBlog
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  • 3 minute read

POVs On Cultural Leadership: Evan Greene

  • byRob Fields
  • July 22, 2013
@hopeandchange The cultural leadership conversation continues! Next up: Evan Greene, CMO of The Recording Academy.  Evan has, I…
BBlog
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  • 4 minute read

POV’s On Cultural Leadership: Indy Neogy

  • byRob Fields
  • June 19, 2013
The latest voice in the conversation around cultural leadership is Indy Neogy, the Culture, Change and Innovation Leader…
BBlog

Research Reduces Risk. Or Does It?

  • byRob Fields
  • June 11, 2013
A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and…
BBlog

POV’s On Cultural Leadership: Dr. Jonathan A.J. Wilson

  • byRob Fields
  • May 14, 2013
Really thrilled at the interest level in this topic of brands and cultural leadership.  Lots of smart people…
Rob Fields
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