Where Culture Matters In The Brand Plan
Contemporary culture doesn't seem to have a home on the brand plan. But here's how it can.
Tweets: Visa’s Shiv Singh On Culture
Thanks @shivsingh for using the music industry to highlight the importance of culture to brands.
Should Your Media Agency Be Your Lead Culture Agency?
Be wary of media agencies trying to position themselves as the best way for brands to align with culture.
#Quote: The Importance of Culture To Pepsi
Genuine connections are made through the medium of culture.
Apple & The Cultural Proficiency Loop
Saturday, I posted about the idea of LA as a cultural hub, a piece I developed based on a…
Is 2014 the year companies wake up to culture?
@competia and @deniseleeyohn highlight the shift in corporate attitudes towards contemporary culture
Newell Rubbermaid Brings Outside Culture Further In
@nwlrubbermaid's new org structure puts the voice of the consumer closer to the marketing dollars.
What’s It Really Mean To Be A Responsive Brand?
@armano got me thinking: What makes for true responsiveness?
POVs On Cultural Leadership: Evan Greene
@hopeandchange The cultural leadership conversation continues! Next up: Evan Greene, CMO of The Recording Academy. Evan has, I…
POV’s On Cultural Leadership: Indy Neogy
The latest voice in the conversation around cultural leadership is Indy Neogy, the Culture, Change and Innovation Leader…
Research Reduces Risk. Or Does It?
A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and…
POV’s On Cultural Leadership: Dr. Jonathan A.J. Wilson
Really thrilled at the interest level in this topic of brands and cultural leadership. Lots of smart people…
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