Research Launching: What’s the Value of Culture To A Marketer?
What do you think the value of culture is to a marketer? Let me know by taking the survey!
Networks, Not Individuals
It's no longer about aggregating individuals. We all need to get with the new program.
Where Are The Dollars For Multicultural Marketing?
The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?
Meaningful Brands Index Methodology
In the previous post on Apple and its rankings within Havas Media’s Meaningful Brands Index, there was also…
Apple & The Meaningful Brands Rankings
When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical…
The 2013 Havas Meaningful Brands Index (Infographic)
I’ve been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released. …
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